Property Investment Myths That Could Cost You Thousands
Think you know what makes a property valuable? Discover the truth about intrinsic value and avoid costly investment mistakes.
3 Common Property Myths Debunked
New Launches Always Make Money
Not true. Many new properties fail to appreciate without strong fundamentals.
Prime Location Guarantees Profit
Location matters, but it's just one factor in a property's true value.
Freehold Never Loses Money
Freehold properties can still depreciate if other fundamentals are weak.
What Is Intrinsic Value?
Intrinsic value is a property's fundamental worth based on underlying characteristics, not market hype or short-term fluctuations.
It's the real value that remains regardless of temporary market behaviour.
Location Quality Matters
Proximity to essentials
City center, MRT stations, schools, and amenities increase value.
Future development plans
Upcoming job nodes or transport hubs enhance long-term value.
Area prestige and demand
Safety, reputation, and consistent demand support value retention.
Land Value & Income Potential
Land Value
- Freehold vs leasehold status
- Plot ratio potential
- Redevelopment opportunities
Rental Yield
- Consistent income generation
- Local rental demand
- Supply-demand balance
Growth Potential & Quality
Future Growth
Urban transformation plans, new infrastructure, and zoning changes can significantly boost value.
Development Quality
Design, facilities, maintenance, and developer reputation contribute to lasting value.
Singapore Example: Great World City Condo
A condo near Great World MRT has high intrinsic value due to:
- Strong location fundamentals
- URA River Valley rejuvenation plans
- Stable rental demand from professionals
- Limited supply of new land
Even during market dips, these fundamentals preserve value.
Zion Road River Valley Condo
Zion Road, nestled in Singapore’s central region, is a street rich in heritage, lifestyle appeal, and transformation. Stretching from River Valley Road to Ganges Avenue, it lies between the historic charm of Tiong Bahru and the cosmopolitan buzz of Orchard and Great World. Once a sleepy housing enclave, Zion Road today is poised to become one of Singapore’s most vibrant mixed-use districts.
Zion Road’s journey mirrors Singapore’s urban narrative—blending tradition with innovation. From humble SIT flats to gleaming skyscrapers, from a local food haunt to a high-density residential hotspot, Zion Road is not just growing—it’s evolving into a modern, liveable, and iconic city corridor.
The Robertson Opus - 999 years Mixed-Use
The Robertson Opus is a brand new luxury mixed-use condo development located at 11 Unity Street in Singapore’s prestigious District 9, Robertson Quay.
Jointly developed by Frasers Property and Sekisui House, this project is poised to redefine upscale urban living. With its blend of residential and retail spaces, sustainable design, and prime location, it is a project where both home seekers and investors alike should have a closer look.
Union Square Residences - Mixed-Use
Union Square Residences is a new iconic mixed development where you can live, work and play. Firstly, it is situated in prime location near 3 MRT stations namely Clarke Quay, Fort Canning and Chinatown stations. Equally important, she is in close proximity to 3 key precincts in Singapore, the Civic, Fort Canning Park and Bras Basah / Bugis. Also, residents of this iconic "U' shape marvel will have plenty of job opportunities. Furthermore, residents are spoilt for choices when amenities, dining options and educational institutions are considered in this prime district 1 location. Renowned award-winning City Developments Limited proudly develops this Union Square.
Disclaimer: "Information is accurate as of time of publishing and prices are indicative / while stocks last basis". Also, this infomation on this marketing material is intended for general information purpose only. While reasonable care has been taken to ensure that the information contained herein is not untrue or misleading at time of dissemination. The sender makes no representation as to its accuracy or completeness. In summary, this information contained herein is subject to change without notice.